Thanks to a collaboration between the fast food chain and vegan entrepreneur Pinky Cole, a vegan burger is coming to selected Shake Shack locations for a limited time. The SluttyShack – a mixed name referring to Atlanta, GA Coles, based chain Slutty Vegan and Shake Shack – will be a Shake Shack vegetable patty with Pinky’s secret slut dust, lemon-ginger kale, caramelized onions, vegan ranch, and vegan Mayos contain Slutty Vegan’s signature toasted Hawaiian bun. The time-limited burger is part of the Now Serving Shake Shack series, a collaborative initiative with local chefs across America that supports local organizations.

“Our mission is not to tell people to go vegan, but to inspire guests to open horizons with something new and different. Partnering with Shake Shack is a natural way to move this mission forward. Enjoy one of America’s most popular burger joints, but give it a try with a twist, ”said Cole. “Philanthropy is at the core of me, and I am encouraged by Shake Shack’s outlook to give back to his communities. Our goal in this collaboration is to build support for communities and industries that are important to us. “

Vegan burgers in the shake shack

On April 8th, the vegan SluttyShack burger will be available at the Old Fourth Ward Shake Shack in Atlanta (near Slutty Vegan’s Edgewood location). The proceeds from the sale will benefit the crisis relief organization Giving Kitchen. Guests here are treated to a performance by Cole, live entertainment, and a special SluttyShack swag.

On April 8th and 9th, the SluttyShack will also be available at the Shake Shack in Harlem, NY, where Cole ran Pinky’s Jamaican and American restaurant until a fire forced them to close in 2016. Proceeds from the SluttyShack here will benefit ROAR, a coalition of hospitality professionals who advocate the NYC restaurant industry. “Over the past year we’ve all heard of Pinky Cole and its effects, not just in Atlanta and New York but across the country,” said Mark Rosati, Shake Shack’s culinary director. “Having the opportunity to work with her and her team on this burger was an honor – not only was it fun and creative, but it was inspiring too. We are really proud to partner with the Slutty Vegan team and support communities that are important to both of us. “

The SluttyShack burger will be available for pickup and delivery in both cities for $ 8.49.

Cole’s vegan rich

After closing Pinky’s, Cole picked up the pieces and turned her love of vegan food into a growing empire that supports her community at every turn. Cole first launched Slutty Vegan as a food truck in August 2018, selling provocatively named vegan burgers made with an Impossible burger patty stacked with various toppings and lathered with a secret sauce. After the truck had drawn lines for five hours from more than 500 hungry guests waiting to be “scuttled”, Cole opened its first stationary location in Atlanta in January 2018 and attracted 1,200 customers on the opening day. Cole currently operates three Slutty Vegan locations in Georgia and recently opened the Bar Vegan spin-off concept at Atlanta’s Ponce City Market, which serves vegan Philly cheesesteaks and inventive cocktails. Slutty Vegan’s first restaurant location outside of Georgia is planned for Birmingham, AL later this year.

The 33-year-old business-minded entrepreneur supports community building and social justice initiatives through her nonprofit The Pinky Cole Foundation. During the COVID-19 pandemic and renewed fight for racial justice sparked by the police murder of George Floyd last summer, the foundation’s efforts included paying the tuition fees of 30 Clark Atlanta University students to to help them stay in school; Paying rent to small businesses in the Metro-Atlanta area to keep them afloat during the pandemic; and partnered with HBCU Clark Atlanta University (Coles Alma Mater) to send the four children of Rayshard Brooks – another black man who was killed by police last summer – to college when they are ready.

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